Tango vs. other Digital Adoption Platforms

Working on an internal software training project? 

Beware of Digital Adoption Platforms that are (ironically) hard to adopt. 
Tango logo surrounded by logos of other digital adoption platforms, including WalkMe, Appcues, Whatfix, Spekit, Gainsight PX, and Pendo.

How Tango compares

Tango is a modern version of a Digital Adoption Platform (DAP).

Unlike traditional DAPs, Tango expedites content creation,
simplifies setup, and integrates with your existing training systems.

Other Digital
Adoption Platforms
Click-to-create
Click through your process and let Tango AI build your guide
No-code setup
Get started faster with minimal help from IT/security
Knowledge base compatibility
Integrate with your existing training tools
In-app walkthroughs
Embed instructions in the tools where people work
Seamless viewer experience
Enable everyone to follow processes on autopilot
Process adoption analytics
Eliminate friction points and prove your impact

Tango is the only Digital Adoption Platform that provides a great experience for end users and training managers.

Leanka Sayer,
Operations
Skip ahead to learn more about Tango Digital Adoption.

New-ish to DAPs?

A DAP is a tool designed to drive software adoption, proficiency, and engagement.

Before DAPs, there weren’t any tools purpose-built for software training. 

Traditional methods were convenient for training managers, but not for end users.
Before DAPs, there weren’t any tools purpose-built for software training. 
Traditional methods were convenient for training managers,
but not for end users.
Various application icons scattered, including Notion, Confluence, Slack, Gmail, Google Calendar, and Microsoft Word, with scribbles and annotations around them.

Looking for a deeper dive?

Check out the FAQs below. 👇
How do DAPs work?

DAPs work in stark opposition to the traditional approach to software training—
which expects end users to memorize countless evolving processes or break flow to find answers.

Instead, DAPs help people learn software [while they use it]. This concept is called Real-Time Enablement.

From a technical standpoint:
DAPs use JavaScript and libraries like jQuery to create interactive overlays on existing software applications.
These overlays guide users through workflows with in-app instructions.

Popular features include on-screen guidance, interactive walkthroughs, simulations, hints, and nudges.

What makes a DAP different from a Knowledge Base or aLearning Management System?

Knowledge Bases are great for centralizing reference information. Learning Management Systems are great for video training courses.

But only Digital Adoption Platforms are purpose-built to enable software process adoption.

Tool Category
Knowledge Base
Learning Management
Digital Adoption
Purpose-built for
software training
Learn more about today’s training and enablement tech stack.
What do most people get wrong about software training?

The main goal of software training is:

Activity
# of training sessions, # of guides you create
Adoption
% of people correctly completing the process
What makes DAPs uniquely designed to enable and measure software process adoption?

By embedding how-to instructions inside the tools where people already work, 
Digital Adoption Platforms require the least amount of change for end users. 

The result? Higher, faster, and more successful process adoption. 
Reflected in an analytics dashboard with insights into user activity and impact. 🌟

Who are the big players in the Digital Adoption category?
Focused more on internal process adoption for big companies
Focused more on customer adoption for software vendors

Digital Adoption Platform benefits

When DAPs entered the chat, so did a more modern approach to software training.

By embedding instructions inside of the tools where people work, you can help end users learn software while they use it.

Why is this such a big unlock?

Software is the gateway to nearly everything knowledge workers do at work.
With a DAP, you can:

Make software 
easier to learn

Minimize change 
for end users

Accelerate
 process adoption

Decrease costly
mistakes

Reduce training 
and support costs

Increase mental energy 
for more strategic work

Transform new hire
time-to-ramp

Drive higher
software ROI

Digital Adoption Platform limitations

While DAPs offer a great experience for end users learning new software, even their biggest fans say they’re clunky to operate, difficult to integrate, and complex to deploy.

Real G2 reviews OF A LEADING DIGITAL ADOPTION PLATFORM
“An excellent tool with a bit of a learning curve.”
Nov 06, 2023
"WalkMe can do amazing things to help my users know whathas changed in Salesforce.
It is fully customizable in so many ways. There’s a learning curve on the rules engine, but once the lightbulb goes off, it’s much easier.
I am still learning things about what it can do more than two years into being my company's primary builder.”
"WalkMe effortlessly steps the user through the app”
Feb 01, 2024
“I can show users how to complete an action step-by-step with quick tips.
[On dislikes] It’s not that I dislike jQuery, but not being a programmer, it took me a while to understand it and use it. But once I did, I love the power! It would be nice to have some more examples of jQuery usage."

Can you afford two years to get up
to speed on your DAP? 👀

How many people on your team know enough about jQuery to build content? 🤔

Curious about other common complaints? 

Most DAPs are siloed from other knowledge systems, force disconnected learning experiences, and limit workflow delivery options and portability. 💀

Here’s a summary of what you might experience with a traditional DAP. 👇

A cartoon piece of a jigsaw puzzle.
The reality
Hard-to-use workflow builders
No compatibility with existing enablement tools
Individual setup (with help from IT)
for every app
An additional fee for every app
A graphic of a network of circles with a keyboard in the center.
The ramifications
Clunky to operate
Difficult to integrate
Complex to deploy
Expensive to buy
A purple and orange cartoon image of a book with a white button on the bottom.
The results
Lengthy creation process and limited content for employees
Too much change for end users
Single-app instructions for cross-app workflows
Solutions that can’t be scaled
org-wide
A purple and orange colored image of a drop of water.
The ripple effect
Lack of process adoption and
failed projects
Less ROI on your LMS and/or Knowledge Base
Training that doesn’t meet user needs
Slow time-to-value and missed
business outcomes
A cartoon piece of a jigsaw puzzle.
The reality
Hard-to-use workflow builders
No compatibility with existing enablement tools
Individual setup (with help from IT)
for every app
An additional fee for every app
A graphic of a network of circles with a keyboard in the center.
The ramifications
Clunky to operate
Difficult to integrate
Complex to deploy
Expensive to buy
A purple and orange cartoon image of a book with a white button on the bottom.
The results
Lengthy creation process and limited content for employees
Too much change for end users
Single-app instructions for cross-app workflows
Solutions that can’t be scaled
org-wide
A purple and orange colored image of a drop of water.
The ripple effect
Lack of process adoption and
failed projects
Less ROI on your LMS and/or Knowledge Base
Training that doesn’t meet user needs
Slow time-to-value and missed
business outcomes

Enter Tango’s Software Knowledge Layer

Aka Digital Adoption that’s (actually) easy to adopt. 🙏🏾

Included: The seamless end user experience of a traditional DAP.
Excluded: All the setup friction for training managers.
A graphic of the Tango extension interface with the text ‘Hi there’ and a highlighted start button, indicating how users can create documentation while performing the task, enhancing company-wide knowledge sharing.
Create documentation 
by doing the process

Create Tango walkthroughs just by clicking through the process. Make it easy for more subject matter experts to do the same (while increasing company-wide knowledge sharing).

An interface displaying a browser window with the Tango extension activated, highlighting the process of exporting a report from an app, emphasizing the ability to embed step-by-step instructions within the tools people use.
Embed instructions in the
tools where people work

Hold people’s hands through step-by-step processes. Increase their confidence without asking them to read, watch, listen, learn, or memorize new processes.

A screenshot of a step-by-step guide in Salesforce, integrated into a knowledge base using Tango, illustrating how Tango can connect with existing tech stacks for consistent user experiences.
Create a bridge to your 
existing tech stack

Integrate Tango with your other knowledge systems, maximize ROI on tools you’ve already invested in, and give employees a consistent experience anywhere they look for help. 

Make software SOPs easy
enough to follow on autopilot

Your ambivalent end users aren’t lazy or bad. 
They’re just afraid of change. Make it easier on them by showing them exactly what to do and where to click.

A graphic featuring analytics data, including total views and user completion statistics, showcasing how Tango’s software tracks user progress to drive higher process adoption.
Go from “Project Manager” 
to “Difference Maker”

Introduce the ideal software training enablement tool, drive higher process adoption across the board, and prove your impact with user-level analytics.

Things you can do with Tango that you can’t do with other DAPs

Building a business case and looking for a summary for your boss? 
Getting faster time-to-value is just the beginning. ✨

Get started without help from IT/Security—or altering any application code

Automatically create software walkthroughs by doing the process—without jQuery, CSS, and HTML experience

Capture those walkthroughs in one app or across multiple apps

Expand the number
of experts in your org who can easily share knowledge

Integrate software SOPs with your existing knowledge systems

Give end users a consistent learning experience everywhere they work

Make end users more successful
with minimal behavioral change

Get maximum value out of your digital adoption investment

Why Tango might
not be for you 

You’re getting full value from every tool you’ve purchased.

You’re getting great ROI on your entire tech stack

You can clearly measure operational efficiency by tool

Driving higher digital adoption isn’t important to you

Your employees enjoy dense software training guides

People love watching long videos to get unstuck

Executing key software processes couldn’t be easier

Your team loves distractions.

Your eNPS would nosedive without mandatory trainings

There’s a big appetite for information overload

Your operations team enjoys answering FAQs

Everyone’s into context-switching and waiting for answers

Nobody needs to carve out more time to be strategic

Process improvement is a low priority

Your company is the epitome of operational excellence.

No one’s resistant to change and self-service

Everyone’s finding what they need in your knowledge base

Process knowledge is easy to apply and trust

You know who is and isn’t following your SOPs

You have a great system for offering personalized help   

Ready to talk
about your specific project?